Short answer
For a new fragrance, 50 ml is the most popular retail size, 30 ml lowers the entry price and is easier to ship, and 100 ml gives the best value per ml for repeat buyers. Many brands launch with one size, often 50 ml, and add a 10 ml travel spray for discovery.
Sizes compared
| Size | Role | Notes |
|---|---|---|
| 5–15 ml | Travel, discovery, samples | Often 13 mm neck |
| 30 ml | Entry price | Light, gift friendly |
| 50 ml | Main retail size | Balanced price and presence |
| 100 ml | Best value, signature scent | Heavier to ship |
Filter the bottle catalog by capacity; each bottle lists height, width and weight.
Frequently asked questions
What size perfume bottle sells best?
50 ml is the most common retail size for fine fragrance; 30 ml and 100 ml are added for entry price and value.
Planning a launch?
Tell us your bottle, quantity and date. We reply with a checked parts list and a written quote.